In finance, risk is the chance that the return achieved on an investment will be different from that expected, and also takes into account the size of the difference. This includes the possibility of losing some or all of the original investment. In a view advocated by Damodaran, risk includes not only " downside risk " but also "upside risk" (returns that exceed expectations).  Some regard the standard deviation of the historical returns or average returns of a specific investment as providing some historical measure of risk; see modern portfolio theory. Financial risk may be market-dependent, determined by numerous market factors, or operational, resulting from fraudulent behaviour (. Bernard Madoff ).